Ohhh!
Brand identity
The “Organisation for Human Health and Happiness!” is the new umbrella brand for the many sexual health projects of Youth against AIDS. The visual and verbal principle of the entire campaign announces that Sex is fun! And multifaceted. That’s why the “O” of the logo is a visualization of an individual’s orgasm. The business stationery is also rather stimulating: Each team member has their own personalized nubby business cards with a depiction of their own orgasm as a logo, ensuring the same reaction every time: “Ohhh!”
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Europe
Target Groups
Consumer / User