ONE THE CARD

Service Branding

This is a branding project for a hyper-personalized card service that allows users to change benefits monthly. We established a brand vision called 'One Universe' that offers all benefits, and developed a corresponding brand name and design. The user experience of ONE THE CARD is intuitively represented through the use of "gradient colors" and the "embedded circle concept". Customers don't need to change their card just because they want to use new benefits. Instead of changing the card, customers can alter the benefits, experiencing the infinitely expanding 'One Universe’.