OTP Group Service Design Framework
Design method framework and its elements
OTP Group partnered with the design consultancy Exalt Interactive to develop a Service Design Framework tailored to the bank’s business and cultural needs. Together, they co-created a scalable, design-based framework intended to be utilized by the entire group. It provides a structured approach to developing user-centric banking products and services. Consisting of six printed, online and in-person elements, the Framework already has been effectively adopted in international projects and trainings across 5 countries with 120+ participants, and in the long-term, it aims to make user-centricity an organizational core competency.
Client / ManufacturerDesign
OTP Group
Budapest, HUExalt Interactive
Budapest, HUTamas Fogarasy, Balint Ferenczi, Agnes Vasarhelyi, Soma Gonda, Luca Wilson, Beata Knausz, Pal Horak, Anita Sulyok-Racz, Kata KovariDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, Europe
Target Groups
Trade / Industry, "Internal Project Teams"