PAL - Phase Alternating Line
Book with LP cover
PAL is a club for analog techno music in Hamburg, located in the basement of the city's iconic television tower. PAL stands for Phase Alternating Line, a transmission technology previously used in analog televisions. The TV analogy runs through all elements of the design, for example in the iconographic interference signals, and a digital style that imitates classic teletext. The book renders this concept in three ways: the playable vinyl cover, the interference image of analog television, and the horizontal shifts as graphic translations.
iF Gold Statement
Why not add an LP record to a book about an all-analog techno club in Hamburg? This publication celebrates old school design and of course music. PAL is a multi-sensual experience and a bold statement against the digital insanity of our current times.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry