Palacete TiraChapeu

Brand Identity, Stationary Design & Signage

Palacete TiraChapéu is the stage for the cultural resurgence of Salvador’s historic center. Originally inaugurated in 1917, TiraChapéu is an eclectic landmark located at Rua Chile, Brazil's first street. Restored between 2018 and 2024, the place reopens as a destination for gastronomy, arts, and community. BR/BAUEN led the brand and identity design for this rebirth — crafting a visual language that doesn’t just represent an architectural icon but gives voice to the many cultures it embraces. The result is a system that harmonizes architecture, narrative, and behavior — connecting past, present, and future with coherence and openness.

Client / Manufacturer

Palacete TiraChapéu

Salvador, Bahia, BR

Design

BR/BAUEN

Goiânia, BRRodrigo Francisco, Antônio Dellatore, Felipe Vargas, Gustavo Crispim, Ted Oliver, Luiza Justiniano, Felippe Cavalcanti, Felipe Medina