PUMA AUTODISC
PUMA AUTODISC
PUMA AUTODISC
PUMA AUTODISC
2017

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PUMA AUTODISC

Concept packaging

Puma SE

This packaging for the PUMA AUTODISC, the first electronic auto-lacing shoe ever, plays with the ideas of conceal / reveal and the contrast of raw, protective material which is executed in a precise and tonal all-black look and feel. It has been shipped to 50 selected partners, testimonials, bloggers and tech-geeks to launch the PUMA AUTODISC concept. The black dyed MDF box leaves an acrylic sneak-peek area right on top of the PUMA AUTODISC unit of the shoes without revealing too much of the actual shoe or any of the electronic devices such as the induction charger, the power supply or the regional plugs which are all stored in a customized foam inlay.

Client / Manufacturer
Puma SE

Puma SE

Herzogenaurach, DE

F.G. Meier GmbH

Langenzenn, DE
Design
PUMA SE

PUMA SE

Herzogenauarch, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
bloggers, influencers, geeks, PR, ..., "Brand testimonials"

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