Redesign youEngineering
Brand Strategy, Corporate Design, Logo, Website
youEngineering took the timing of their company’s relocation from Liestal to Basel as an opportunity to translate their branding out of the everyday mush and into a bolder and more contemporary approach. The software and web developers were equally concerned with the employer branding aspect. The company has long since ceased to be a newcomer, but the start-up flair was to be maintained. The rebranding began with an intensive repositioning strategy workshop. The most versatile software developer in Northwestern Switzerland started the branding process with their new elaborated values of collaborative, cooperative and vigorous.
Client / Manufacturer
Design
youEngineering AG
Basel, CHSUAN Conceptual Design GmbH
Basel, CHSusanne Hartmann, André Konrad, David ZumbrunnDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, Public Sector / Government, Trade / Industry