Say it with Sky
Say it with Sky
Say it with Sky
Say it with Sky
2019

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Say it with Sky

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Being in love is great. But saying it can be difficult. That’s why, for Valentine’s Day, Sky created a website that helped people get their love messages across more easily: “Say it with Sky,” a website that generates personal love messages from film snippets. To make this happen, a specially developed AI tool extracted the dialogue from 845 romantic movies and automatically matched them with love messages users entered on the website interface in real time. The resulting clip could then be sent to the person’s sweetheart instantly. This is probably the first time that branded content by an AI tool brought hopeful lovers together.

Client / Manufacturer

Sky

Unterföhring, DE
Design

upljft

Hamburg, DE
Serviceplan / Plan.Net Germany

Serviceplan / Plan.Net Germany

München, DE

hmmh multimediahaus

Bremen, DE

TRO

Duesseldorf, DE

designstube.com

Hamburg, DE
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, Specific country/region: Germany
Target Groups
Consumer / User

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