BroschureHager Vertriebsgesellschaft mbH & Co. KG
There are nearly as many switch brochures as there are switch systems. However, the brochure introducing the Berker W.1 switch system is just as extraordinary as the product itself: rather than simply listing the countless advantages of the product, competitive athletes present the qualities of the versatile switch system. A footballer stands for its robustness, a triathlete symbolizes its versatility, and a racing driver represents the competitiveness of the switch. The models were cast through sport clubs and are thus very convincing. The demand was also correspondingly sporty: the edition of 70,000 copies was out of stock in record time!