Schalterprogramm W.1
Broschure
There are nearly as many switch brochures as there are switch systems. However, the brochure introducing the Berker W.1 switch system is just as extraordinary as the product itself: rather than simply listing the countless advantages of the product, competitive athletes present the qualities of the versatile switch system. A footballer stands for its robustness, a triathlete symbolizes its versatility, and a racing driver represents the competitiveness of the switch. The models were cast through sport clubs and are thus very convincing. The demand was also correspondingly sporty: the edition of 70,000 copies was out of stock in record time!
