SEOTAIJI Branding
Brand design
“TIME TRAVELER”, an album release to mark the 25th anniversary of Korean singer Seotaiji, is a personal brand project that thoroughly represents his musical world and identity since his debut. Seotaiji has released numerous pioneering songs that have had a massive impact on music trends in Korea. From this point, he is portrayed as a “time traveler” who embarks on musical journeys through a black hole that transcends time and space. The album design was visualized as Oopats (Out-Of-Place ARTifactS) and was also applied to performance design and other design applications.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: Republic of Korea
Target Groups
Consumer / User