Service Experience Design for Stress-Free Metro
Service Experience Design for Stress-Free Metro
Service Experience Design for Stress-Free Metro
Service Experience Design for Stress-Free Metro
2020

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Service Experience Design for Stress-Free Metro

Public transportation communication campaign

This communication campaign has been designed to help residents of Seoul, Korea feel less stressed when using public transportation. The design team examined research related to transportation users' ethnographic, cognitive, behavioral, and emotional profiles to identify various types of stress. Solutions for each type of stress were devised through signage with various content; intuitive information, instructional information, depictions of spatial usage for commuters, a storytelling etiquette campaign, etc. An evaluation of the campaign shows that the effort has increased transit users' satisfaction in using public transportation and changed their experience.

Client / Manufacturer

Seoul Metropolitan Government

Seoul, KR
Design
Hongik University, SDE Lab.

Hongik University, SDE Lab.

Seoul, KR

Seoul Metropolitan Government

Seoul, KR
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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