Sharp and Soft - Two Kinds of Ointment Packaging

Medical ointment packaging

This packaging aims to visually express the main characteristics of two products from the same brand. One ointment tube relies on sharp lines and edges whereas the other is soft and round. The sharp-edged tube in black contains a product that delivers a rapid antipruritic effect. The contrasting white tube in soft curves contains a mild and hydrating gel, represented by the shape of the tube container. These different shapes and colors make it intuitive for consumers to distinguish between the two ointments, simply based on the look and feel of the packaging. At the same time, the contrasting tubes relate to each other, indicating that these are a series of products. The flat tube opening is also more skin-friendly and offers a better user experience.