Spotscan+ Coach

Digital App

L’Oréal’s first foray into digital coaching tackles compliance, helping users manage acne as part of overall wellness and build solid skincare habits. Unique features include: AI analysis tool Spotscan+ to create personalized daily skincare routines; onboarding designed with dermatologists to mimic a first visit - building knowledge and confidence; encouraging 21-day coaching challenge with daily tips and content to stay engaged; and a large multimedia library with content by dermatologists and favorite influencers, and activities from Calm. Designed for accessibility and scalability, it’s a blueprint for future experiences across L'Oréal.