Swisscom NEO: Monster Princess

Launch Campaign of Swisscom's Repositioning

In 2025 Swisscom repositioned its brand to become more approachable, confident and dynamic. Our research has shown that non-customers see us as cold and sometimes even arrogant. We did a complete rebranding that followed our new brand strategy called "NEO". Our launch campaign tells the story of a father who creates a bed time story for his daughter with AI. The campaign gives a warm and positive outlook onto the future and shwos how to use new technology in everyday life. We printed the book over 10'000 times in the national languages and gifted it to our customers. Success on all KPI's & Swisscom has the highest reputation ever since.

Client / Manufacturer

Swisscom (Schweiz) AG

Worblaufen, CH

Design

Swisscom Brand & Strategy

Zürich, CHNicolai Reuland, Pascal Frey, Olaf Geuer, Felix Zürcher, Régine Caviccioli, Alice Sauerer, Pierre Besnard

Concept

Zurich, CHDavid Lübke, Marvin Hugentobler