The 54th Golden Bell Award package
Video series
The forty different opening and nomination videos which were played at Golden Bell Award seem to be unrelated. But, if you link those videos together, it’s actually a short film containing many plots and meanings. Not only did each video need to be seen as an independent entity and match the award, but it also needed to form a logical and coherent part of a short film when all video were linked together. As far as we know, this idea was unprecedented. The full story is about a "TV man" fighting against the villain, which refers to the harsh environment of TV program production in Taiwan. We believe the non-stop innovation is the only thing that the creator should do.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Taiwan
Target Groups
Consumer / User