Toy Brick Coffee Packaging

Cold Brew Instant Coffee

As the group of coffee drinkers grows, capsule coffee with individual packaging is gradually favored by young consumers. More and more traditional coffee brands are launching cold brew coffee in the form of capsule coffee, and the beautiful packaging attracts consumers to buy in large quantities while bringing up some questions, can the used capsule coffee cups still generate more value for the brand? We tried the building block format, turning the independent capsule coffee cups into playable, stackable blocks that can be engaged with regardless of whether or not the packaging has been used.