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Trade fair stand
Piper Verlag
Piper Verlag's appearance at the Frankfurt Book Fair 2024 emphasizes that every letter forms a story. Letters are the essential core of storytelling—and of the Piper brand itself. At the publisher‘s fair stand, the letters of the brand name are showcased as the central feature. Just as letters bring entire stories to life, the three-dimensional presentation of the logo brings the traditional Munich publishing house to life. The illuminated letters serve as displays for books, filled with Piper’s products. This concept reinforces both the visual identity and brand personality, with the book as the cornerstone of the Piper brand.
Client / ManufacturerDesign
Piper Verlag
Berlin, München, DEkohlhaas * partner
Germering, Hannover, DEDate of Launch
2024
Development Time
Confidential
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry