Treuco

Rebranding

1. Integrative process: the project is characterized by a close collaboration with the client and a strong iterative process throughout all steps from analysis to implementation. 2. Clearer profile: the project’s overall aim is to sharpen the brand profile. Trust, personal consulting and client’s individual interests are at the center of its positioning and are expressed through the slogan "trust & care." 3. Overall consistency: the project harmonizes the diverse brand applications and strengthens the company brand Treuco. 4. Differentiation within the industry: by combining illustration and typography.