Vierkanthof
Trade-fair stand
The esteem of craftsmanship. Concluding the trilogy begun in 2010 with the "factory concept", this year's booth leads to the origins of culinary culture. Gaggenau stands for exclusive culinary culture and sophisticated lifestyle and the return to traditional production methods, linked to a quest for original and natural food is becoming an important influence. As a format for the booth, a square farm-typology had been chosen as a symbol for the combination of agricultural production and craftsmanship. In this context, the Gaggenau appliances are staged as tools, embedded in the culinary process, not as the products at the end of the story.
iF Gold Statement
Designed as a traditional farmhouse structure arranged around a square-shaped courtyard, this exhibition stand is in perfect harmony with the values of the company that commissioned the design: its all about skilled craftsmanship, about high quality manufacture and exclusivity. The innovative and technically advanced appliances are showcased as tools in the production process: high tech meets unspoiled nature. Using skillfully implemented contrasts, the design perfectly communicates what the Gaggenau brand is about.
