vol.321
Brand identity
This brand design and logo is based on ‘Vol’ from book volume and the number 321, the street address of the company's information desk, lounge, bookstore, and café. The areas are all part of the same space and not separated by walls. The vol.321 logo also plays with the image of people leaning on each other and the image of books leaning on each other on a bookshelf. The logo is meant to encourage people to take time to relax with a cup of delicious coffee and enjoy the good books around them.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User