Voraus denken. Mercedes-Benz auf der IAA Frankfurt 2005.

Trade fair stand

7,000 square meters of floor space, 900,000 visitors, each of whom spent an average 45 minutes on the booth, a long-awaited world premiere – the Mercedes-Benz presentation at the IAA 2005 demanded a clear dramatic structure. Fifteen minutes to look around, thirty for the S-Klasse – in a meticulously planned rendezvous with the brand flagship, visitors experience the innovative power, passion and quality of Mercedes-Benz in their most concentrated form.

Client / Manufacturer

DaimlerChrysler AG

Stuttgart, DE

Design

Kauffmann Theilig & Partner Freie Architekten BDA (Architekten)

Ostfildern, DE

TLD Planungsgruppe

Esslingen, DE

design hoch drei GmbH & Co.KG (Grafikdesign)

Stuttgart, DE

Atelier Markgraph (Kommunikation)

Frankfurt am Main, DE