Wako Main Building Show Window "Magic"
Window display
Wako's show windows began in 1952, and even today, 69 years later, the company continues to present displays about 10 times a year with the same concept of "something that welcomes all visitors to Ginza". It is the face of the store, and at the same time, it emphasizes its public nature. It walks together with the district of Ginza and continues to accumulate "time" without a break. For the autumn of 2020, the theme is "Make it Amazing!" to surprise customers with fun surprises, and the theme is magic. In the main window, a 7-minute magic show was held in which mannequins disappeared and reappeared each time two large cylinders were rotated.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Japan
Target Groups
Consumer / User, Other target groups: All visitors to Ginza