WeChat Scan&Go
Retail scanning app
In the last decade, the retail environment in China has been transformed beyond recognition, both in terms of choice and comfort. However, one inconvenience has stubbornly persisted: the long checkout lines at major supermarkets during peak customer flow periods (mainly after work and at weekends). Thanks to WeChat, China's premier social media app (over 1 billion monthly active users), that hassle can now be a thing of the past. The multipurpose app includes a code scanning feature that turns every smartphone into a virtual checkout counter. Just scan, pay and go. No need to queue. It's as simple as that.
iF Gold Statement
This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context. All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best.
Client / Manufacturer
Design
Tencent Technology (Shenzhen) Co., Ltd.
Shenzhen, CNWeChat Pay
Shenzhen, CNDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User