Wishing Wall - IONIQ Tour
Digital screen
The Wishing Wall was a key feature of a roadshow conceived to strengthen Hyundai’s eco-friendly image and showcase its IONIQ eco models. Immersed in a future-oriented and innovative atmosphere that resembles IONIQ’s brand identity, the Wishing Wall encouraged visitors to reflect on the future of e-mobility and leave a message for future generations. Inspired by the action of making a wish while throwing a coin, once visitors step in front of the Wishing Wall, a flow of digital liquids forms a 3D digital mirror of the visitor’s body on the screen. Assisted by a hostess, visitors can record a 15-second wish and share it on social media.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRHyundai Motor Company
Seoul, KRINNOCEAN Worldwide Europe GmbH
Frankfurt am Main, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, Specific country/region: Roadshow in 4 cities (Frankfurt, Amsterdam, Oslo and Milan)
Target Groups
Consumer / User, Other target groups: Urban Liberals (35-55)