www.sauberesachen.de

Website

Client: Wollheim (Saubere Sachen) is a “mixed shop” which offers a wide variety of need-to-haves. Full-responsibility production in terms of ecology, social standards and craftmanship is a prerequirement for all featured items. Yet the collection is conspicuous for its elegance and wit. This summer Wollheim launched its own fashion label. Design: Website as part of a basic corporate expression kit. Coded in Flash. The Wollheim logotype can appear horizontally flipped or cropped to “Wo”. A time-based representation of this “process” serves as core visual for the website. Accordingly the information space has been divided into four quadrants, each containing one of the main topics. By means of two arrow buttons and supported by cursor-related feedback the user is able to explore the site intuitively. The initial image loads at random from a varying data source.