X-Ray II Series
Smartphone series
The X-Ray series is now in its second generation ˗ with upgrades in the areas of CMF (color / materials / finish), detailing, volume, and parting lines ˗ so that the top and the bottom both have a thinner look and the contours are streamlined and varied in style. Many more design elements have been added to improve details such as the side button and camera lens, while the CMF design echoes the design elements of interior decoration, giving off a feeling of friendly and relaxed comfort with a color scheme based on gray tones. The CMF is divided into two different themes: "Summer Night" and "Winter Afternoon".
Date of Launch
2015
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User