ZHUAN

brick tea

Moving bricks means work in Chinese. Zhuan is a tea bag brand for young office workers. The ip image uses self-deprecation to reflect the state of people's hard work, which is more likely to resonate with users. The outer box of the tea bag adopts the appearance of an "office building". Each layer is torn apart to form stacked bricks, and the bricks are opened to form freeze-dried tea cubes, which can be brewed directly. It not only makes drinking tea more convenient and surprising, but also implies that this towering building is made up of every hard-working person.