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bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
bosch-ebike.com Website Relaunch CX Concept
2025

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bosch-ebike.com Website Relaunch CX Concept

Website

Robert Bosch GmbH

From the start of our website relaunch, we followed one guiding vision: all features, communication assets, and the overall architecture must meet the primary customer need: to find their ideal eBike. Our approach is based on extensive UX Research over 4 months, with 20 user interviews and 12 stakeholder interviews including dealers, product management, the strategy board, and more. We have devised an innovative guidance for potential eBike buyers, centered on their specific interests and needs. We maintained our brand promise 'Feel the Flow', embodying the perfect balance between mental overload & underload, just like a perfect ride.

Client / Manufacturer
Robert Bosch GmbH

Robert Bosch GmbH

Gerlingen, DE
Design

Experience One AG

Stuttgart, DE
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users

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