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2026

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Future Retail

Personalized Shopping Experiences - powered by AI

Deutsche Telekom AG

When we think of a digital in-store experience, images of screens, displays and loud advertising messages often come to mind. But what if digitalization doesn't have to be visible to be tangible? Our new retail store prototype in Deutsche Telekom’s HQ in Bonn, Germany shows what the store of the future will look like: quiet, intuitive and fully networked. An invisible, intelligent level is being created here that accompanies rather than imposes. It is not just about digital technology – it's about a situational, personalized shopping experience that adapts to the individual needs of each person.

Client / Manufacturer
Deutsche Telekom AG

Deutsche Telekom AG

Bonn, DE
Design
Deutsche Telekom Design & Customer Experience

Deutsche Telekom Design & Customer Experience

Bonn, DE
Date of Launch
2027
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry

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