KOOV™
KOOV™
KOOV™
KOOV™
2017

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KOOV™

Coding and robotics kit

Sony Global Education, Inc.

We aimed for a product that would absorb children’s interest by stimulating their sense of exploration, getting them to reach out with their own arms to enjoy their playtime. We have arranged non-gender specific color schemes and models with the idea of “wanting to bring the typically male-dominated world of programing to children of both genders”. We also made sure not to underestimate the high-tech literacy of children, and made sure not to use a design that was excessively childish.

Date of Launch
2017
Target Regions
Asia
Target Groups
Consumer / User

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