![KOOV™](https://ifdalivestorage.blob.core.windows.net/user-uploads/5967/206685/00000000-0000-0000-0000-000000000000/01_KOOV_GMark_Product-1_4000.jpg)
![KOOV™](https://ifdalivestorage.blob.core.windows.net/user-uploads/5967/206685/00000000-0000-0000-0000-000000000000/02_programing_wani_photo_e_4000.jpg)
![KOOV™](https://ifdalivestorage.blob.core.windows.net/user-uploads/5967/206685/00000000-0000-0000-0000-000000000000/01_KOOV_GMark_Product-1_4000.jpg)
![KOOV™](https://ifdalivestorage.blob.core.windows.net/user-uploads/5967/206685/00000000-0000-0000-0000-000000000000/02_programing_wani_photo_e_4000.jpg)
KOOV™
Coding and robotics kit
Sony Global Education, Inc.We aimed for a product that would absorb children’s interest by stimulating their sense of exploration, getting them to reach out with their own arms to enjoy their playtime. We have arranged non-gender specific color schemes and models with the idea of “wanting to bring the typically male-dominated world of programing to children of both genders”. We also made sure not to underestimate the high-tech literacy of children, and made sure not to use a design that was excessively childish.
Client / Manufacturer
Design![Sony Corporation Creative Center](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2043/00000000-0000-0000-0000-000000000000/logo_a3ee562011819a8f2126335e5661e205aebed693.png)
![Sony Global Education, Inc.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2043/00000000-0000-0000-0000-000000000000/logo_a3ee562011819a8f2126335e5661e205aebed693.png)
![Sony Global Education, Inc.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2043/00000000-0000-0000-0000-000000000000/logo_a3ee562011819a8f2126335e5661e205aebed693.png)
Sony Global Education, Inc.
Tokyo, JP![Sony Corporation Creative Center](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2043/00000000-0000-0000-0000-000000000000/logo_a3ee562011819a8f2126335e5661e205aebed693.png)
Sony Corporation Creative Center
Tokyo, JP![Sony Global Education, Inc.](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/2043/00000000-0000-0000-0000-000000000000/logo_a3ee562011819a8f2126335e5661e205aebed693.png)
Sony Global Education, Inc.
Tokyo, JPDate of Launch
2017
Target Regions
Asia
Target Groups
Consumer / User