KOOV™
KOOV™
KOOV™
KOOV™
2017

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KOOV™

Coding and robotics kit

Sony Global Education, Inc.

We aimed for a product that would absorb children’s interest by stimulating their sense of exploration, getting them to reach out with their own arms to enjoy their playtime. We have arranged non-gender specific color schemes and models with the idea of “wanting to bring the typically male-dominated world of programing to children of both genders”. We also made sure not to underestimate the high-tech literacy of children, and made sure not to use a design that was excessively childish.

Client / Manufacturer
Sony Global Education, Inc.

Sony Global Education, Inc.

Tokyo, JP
Design
Sony Corporation Creative Center

Sony Corporation Creative Center

Tokyo, JP
Sony Global Education, Inc.

Sony Global Education, Inc.

Tokyo, JP
Date of Launch
2017
Target Regions
Asia
Target Groups
Consumer / User

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