KOOV™
Coding and robotics kit
We aimed for a product that would absorb children’s interest by stimulating their sense of exploration, getting them to reach out with their own arms to enjoy their playtime. We have arranged non-gender specific color schemes and models with the idea of “wanting to bring the typically male-dominated world of programing to children of both genders”. We also made sure not to underestimate the high-tech literacy of children, and made sure not to use a design that was excessively childish.
Client / Manufacturer
Design
Sony Global Education, Inc.
Tokyo, JPSony Corporation Creative Center
Tokyo, JPSony Global Education, Inc.
Tokyo, JPDate of Launch
2017
Target Regions
Asia
Target Groups
Consumer / User