Library of accessible illustrations
New library of accessible and diverse illustration
Accessibility is a fundamental pillar in creating user experiences, and this project aligns with Itaú’s new brand expression to provide more inclusive visual resources. The strategy focuses on scaling and modularizing illustration assets across all channels and structures. This project involved collaboration between all the Design, Branding and Operations teams. In pursuit of continuous improvement, both quantitative and qualitative surveys were conducted with customers. Usability testing of journeys using the new illustrations yielded a 92.96% satisfaction rate and an increased level of engagement.
Client / Manufacturer
Design
Itaú Unibanco
São Paulo, BRItaú Unibanco
São Paulo, BRItaú Unibanco
São Paulo, BRKarina Daniele, Raphael Sonsino, Danton Baeta, Maitê Hotoshi, Wagner Rocha, Bruno Okada, Janaina Moreira, Thais Miranda, Fernanda SzeremetaItaú Unibanco
São Paulo, BRYuhri Santos, Henrique Peixe, Beatriz de Assis, Diego Vieira, Victor Assis, Gabriela Levy, Clayton Caetano, Marina Riecken, Michele MarrulDate of Launch
2024
Development Time
up to 6 Month
Target Regions
South America
Target Groups
Consumers / Users