Mystery Recruiting
Interactive website
Deutsche Telekom AG plans a recruiting campaign for students in eighth grade and above. A viral on YouTube featuring a riddle-master in the style of the horror movie series "Saw" challenges the audience to play a game and solve the riddles he hid all over the Telekom headquarter. On the microsite wissen-veraendert-alles.de people can explore the entire headquarter. All over the place await riddles and helpful colleagues. The best players are invited to a workshop, where they can acquire a real apprenticeship contract. After just four weeks over 300,000 students have taken on the challenge, and there are more new applicants every day.
