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Siemens Customer Heartbeat
Siemens Customer Heartbeat
Siemens Customer Heartbeat
Siemens Customer Heartbeat
Siemens Customer Heartbeat
Siemens Customer Heartbeat
Siemens Customer Heartbeat
Siemens Customer Heartbeat
2025

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Siemens Customer Heartbeat

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Siemens AG

At Siemens, we aim to empower customers in their digital and sustainability transformation, preparing them for the future and driving long-term growth. To achieve this, we prioritize staying connected with customer needs and realities. Customer Heartbeat (CHB) crowdsources insights across Siemens, fostering transparency in the end-to-end customer journey and breaking down silos. This tool enables employees to enhance customer experiences by putting customer centricity at the forefront. By addressing complex, multi-touchpoint journeys, Siemens strives to deliver seamless, engaging digital experiences that meet evolving customer expectations.

Client / Manufacturer
Siemens AG

Siemens AG

Erlangen, DE
Design
FLUID Design GmbH

FLUID Design GmbH

München, DESarah Bracher, Martina Burger, Marta Kushnir, Angela Bode

Motius

München, DEAlberto Viseras, Teodora Peruničić, Tobias Klock
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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