Xinhun: Ancient Yet Modern

Bottle

Xinhun Soju, one kind of Chinese Sorghum Rice Flowers and Fruits Soju, after brewing of Sorghum, rice, jasmine, grape, etc., are not only the renovation of traditional soju but also the renaissance of culture. It brings traditional soju to the front of modern youth. Our research starts from the evolution of winemaking crafts, distillers, and drinking habits to the combination of drinking vessels and various rituals of drinking. We dig into Chinese ancient soju culture as deeply as possible, just to find useful cultural and visual elements.