Bullerei Restaurant & Deli
Deli restaurantBullerei GmbH & Co. KG
The job: development of the name and corporate design of TV chef Tim Mälzers new restaurant. The location is a former slaughterhouse at the Schanzenviertel in Hamburg, a young and urban district with an alternative background. The restaurant has to blend with the neighborhood. The solution: Bullerei, the German colloquial for police, points to Tim Mälzers nickname Küchenbulle (kitchen-bull) and to the location in the meat district. The artwork combines graphic elements of the historical background, the meat-industry and the police force.