iF Design Trend Conference 2025
The iF Design Trend Conference is an essential event for designers and industry experts to learn about global and interdisciplinary design trends. Engage in insightful conversations exploring the evolution of design leadership and discover how cutting-edge technologies are pushing the boundaries of architecture and design. The conference will take place in the spectacular AXICA building next to the Brandenburg Gate one day after the iF DESIGN AWARD NIGHT 2025. All conference participants will receive the iF Design Trend Report 2025.
Program 2025
Welcome by Uwe Cremering CEO iF International Forum Design GmbH, Hannover
Managing Director iF Design USA Inc., New York | USA | 10:45 am |
“3D, Art & The Convergence of Industry”
Director and Visual Artist of Grif Studio, Miami | USA | 11:00 am |
“Designing Personalities with Motion and Sound ”
Partner and Creative Director of Studio Dumbar/DEPT®, Randstad | NL | 11:40 am |
Lunch at AXICA | 12:20 pm |
"Disruptive Technologies in Architecture"
Senior Partner and Head of the Applied R+D group, Foster + Partners, London | UK | 1:30 pm |
“The evolution of the design leader”
Partner and Head of McKinsey Design Europe, London | UK | 2:10 pm |
Get-together | 3:00 pm |
The AXICA building bears the unmistakable signature of Canadian star architect Frank O. Gehry.
Speakers
Shane Griffin
Director and Visual Artist Grif Studio, Miami | USA
Shane Griffin, a pioneering director & visual artist, is the creative force behind Grif Studio. Emerging from Dublin, Ireland, Shane's journey into design wasn't a deliberate choice but a destiny shaped by his surroundings. In 2019, he founded Grif Studio, quickly gaining recognition for innovative work and establishing himself as a visionary. After 11 years in New York City, GRIF has relocated to Miami. Shane's portfolio covers various facets of image making and world building, including live action, sculpture, fashion, installation, and animation. Across his projects, a common theme is a careful exploration of color, light, and surrealism.
TALK: 3D, Art & The Convergence of Industry
Shane will demonstrate how he's engaged with various industries to craft artwork, film, or physical products all from using 3D as a first principle. Highlighting how focusing on an artistic forward approach has opened up opportunities to work on some of the most iconic design projects, from the iPhone 8, to the Nike Air Yeezy, to films for BMW, and music videos for Wiz Khalifa. He'll show a peak behind the curtain on pre production and show how new methods are being used to speed up the process as well as how Artificial intelligence is moving the needle with visual arts.
Liza Enebeis
Partner and Creative Director of Studio Dumbar/DEPT®, Randstad | The Netherlands
Liza Enebeis is Partner and Creative Director at Studio Dumbar/DEPT®, an award winning international agency with a Dutch heritage, specializing in visual branding motion and sound. Liza is directly involved with all main projects such as the Instagram motion identity, D&AD Creativity festival, brand refresh of the van Gogh Museum and co-initiator of DEMO - Design in Motion Festival. She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years.
As of 2018 she has been elected member into the prestigious design association AGI, Alliance Graphique Internationale, and as of 2021 she is part of the D&AD Board of trustees - the Design and Advertising Association in the UK.
TALK: Designing Personalities with Motion and Sound
Exploring for the boundaries of experimentation, behaviour, tools, materials and collaboration to define the core of an identity. Liza emphasizes how dynamic elements like motion and audio can transform static designs into vibrant, engaging brand experiences.
Martha Tsigkari
Senior Partner and Head of the Applied R+D group, Foster + Partners, London | UK
Martha Tsigkari is a Senior Partner and Head of the Applied R+D (ARD) group at Foster + Partners. Her background spans architecture, engineering, and computer science. She has two decades of experience working in projects of all scales and uses. Her work incorporates computational design, human-computer interaction, machine learning, and optimisation. She has investigated the usage of deep neural networks and genetic algorithms in the design process, aiming to solve problems ranging from passively actuated micromaterials to performance-driven urban layouts. She is also an Associate Professor at the Bartlett, UCL and has lectured and published on the subject of computational design internationally.
TALK: Disruptive Technologies in Architecture
Martha Tsigkari will discuss how disruptive technologies - like AI - that are coming from outside the Architecture, Engineering, and Construction Industry (AEC) could redefine the way we work.
Tey Bannerman
Partner & Head of McKinsey Design Europe, London | UK
Tey Bannerman is a design innovator who speaks the language of both creativity and business. He has spent over two decades pushing the boundaries of what's possible when human-centered design meets cutting-edge technology. His path from hands-on product designer to Partner at global management consultancy McKinsey & Company exemplifies his ability to elevate design's impact at scale. Through his distinctive approach of uniting behavioral science, ethical AI, and data-informed design, he helps organizations harness design's strategic power to drive breakthrough innovation and shape responsible human advancement.
TALK: The evolution of the design leader
As design's influence expands beyond traditional boundaries to potentially shape the future of organizations, industries, and society itself, a new model of design leadership is emerging - one that bridges creative excellence with systemic thinking, technological innovation, and human understanding. Drawing from extensive research and interviews with design leaders across industries - from product design to architecture, from digital to physical experiences - Tey explores how forces like generative AI, evolving creative workflows, and changing workplace dynamics are reshaping design leadership.
Photo Gallery of the first Trend Conference 2024
For all photos please click down below.
From left to right: Uwe Cremering (CEO iF), Giulia Frittoli, Ziyuan (Zoey) Zhu, Richard Trigg, Nadine Clarke, Anne-Liese Prem, Rylana Kossol (iF), Lisa Gralnek (iF).
The AXICA building is located in the heart of Berlin right next to the Brandenburg Gate.
Anne-Liese Prem on stage about "The Future of Branding in the Metaverse".
Ziyuan (Zoey) Zhu on stage. She discussed the topic of "Humanizing AI in Design".
Nadine Clarke and Richard Trigg about "The Green Interface: Digital Design with Sustainability in Mind".
Giulia Frittoli spoke about "Social Nature - Designing Cities for People and the Planet" based on various past projects.
CONTACT
iF International Forum Design GmbH
Rylana Kossol
Bahnhofstrasse 8
30159 Hannover
Germany