Branko Lukic’s field of work is cognitive architecture: the inner workings of the human mind and the underlying cognitive mechanisms behind every interaction humans have with AI systems. At Logitech, co-founded and led the Creative and Design AI Lab, transforming workflows of 250 designers across global studios. In parallel, 30,000+ experiments in co-cognition proved that human nuance can be amplified through frontier AI rather than averaged out. This work extends into Physical Intelligence: closing the sensory loop between human and machine. Leading design, Cerebras. Founded NONOBJECT, authored Nonobject (MIT Press, 2010), created UE Boom. Keynotes: IXDC Beijing (Opening, 2025), UC Berkeley.

Perfect Flaw: When Imperfection Becomes Gold

Your imperfections are not the problem. They are the most valuable thing you own in the age of AI. AI does not converge because it was trained wrong. It converges because that is its fundamental mathematical nature. A world accelerating toward sameness. What if human imperfection is the key to a new originality we have never seen? 30,000+ experiments in co-cognition revealed something I did not expect. This keynote introduces the Creative Fingerprint, the Perfect Flaw, and exponential design, not one step at a time but a million at once, from the frontier of cognitive architecture.

Borja Martinez Pérez founded the graphic design studio Lo Siento in Barcelona in 2007. Its philosophy is based on creativity, innovation and constant experimentation, with a strong commitment to artisanal processes. Taking a multidisciplinary approach—branding, typography, illustration, packaging, and art direction—the studio tackles each project with originality, attention to detail, and a manual touch that gives each piece a unique dimension. It has worked for brands such as The Washington Post, Adidas, El Bulli, Audi and Disfrutar, and has been recognised with Laus, Graffica, ADCE and D&AD awards. With identity as its central axis, Lo Siento fuses graphic and industrial design in material and emotional proposals, defending its essence: branding with a sense of touch. Borja is an AGI Member from 2016.

HAND THINKING

"Hand Thinking" is a conference that champions the value of manual and artisanal work in the digital age. I will present how, at Lo Siento, we continue to focus on craftsmanship as a creative force and distinctive feature in the field of graphic design and brand creation. A conscious countertrend to the digital tsunami, demonstrating that hands remain a living, relevant and essential tool for creation.

Mouna Andraos and Melissa Mongiat are the duo behind Daily tous les jours, an award-winning art and design studio working in an emergent field of practice that combines interactive art, storytelling, performance, and urban design to reinvent living together for the 21st century. Established in Tiohtià:ke / Mooniyang / Montréal in 2010, with permanent and temporary installations created in more than 60 cities around the world, their work encourages citizens to play an active role in the transformation of their cities, with the public spaces we share everyday as their canvas.

Strangers Need Strange Moments Together

In a world of crisis, what does it mean to create meaningful work? How do we question our preconceptions, bring about impact and change, while working actively to infuse optimism and joy into whatever comes next? As designers and artists, how can we rethink our practice so that it more actively contributes to a future worth living in?

Building on existing projects and case studies, this talk will explore how art and technology can emphasize the joyful, whimsical, and unexpected, to create moments that become catalysts for more resilient communities. Bringing bodies, minds and spirits together in laughter and joy is a proposition we need for the survival of what’s left of our humanity. Enchanted moments as resistance.

Robert Hodgin is a digital artist and co-founder of Rare Volume. His work blends simulation, data, and generative systems to explore movement, erosion, and visual complexity. He has created large-scale installations, interactive experiences, and real-time visualizations for museums, festivals, and brands worldwide. His recent talks focus on creative process, computational aesthetics, and the shifting role of the artist in the age of AI.

Why Bother: Creativity After AI

A couple years ago, I spent weeks hand-building a generative system. I adjusted constraints, obsessed over details, and waited through long renders. Then I asked an AI to try something similar. It produced results in seconds. The results were good enough that I found myself asking a question I never expected to ask. Why bother? This talk starts from that question. It is not a rejection of AI, but an attempt to understand what still matters when creative labor becomes fast and automated. I will share examples from my own work and argue that meaning is no longer just in the output, but in the process, the problem-solving, and the struggle along the way.