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Mobile App
iFood
By combining simplicity, accuracy, and innovation, Driver's Express Onboarding (DEO) reshaped the registration experience, removing barriers that hindered potential drivers from joining the platform. Solutions such as single entry with CPF (Brazil's taxpayer ID), automatic data validation and facial biometrics made the process faster, more inclusive, accessible and secure. Remarkable results: a +48% increase in users proceeding to registration and a +10 p.p. boost in completed onboardings. Now, it takes 30 minutes to be approved for deliveries (reducing the waiting time by 31 hours). It prioritizes users from the very first interaction.
Client / ManufacturerDesign
iFood
Osasco, BRiFood
Osasco, BRBeatriz Figueiredo, Camila Fagundes, Matheus MoraisDate of Launch
2025
Target Regions
South America
Target Groups
Consumers / Users