







Phygital SME Customer onboarding, cross sales
SME Customers’ Sales and Service Model in Banking
Akbank T.A.ŞWe design nextgen SME sales and service model to go beyong in banking. Customer onboarding journey which integrate ecosystem that combines customer digitization and product diversity within a single platform Available on while our customers need us and providing solutions with paperless,automated and lean flows with end-to-end digital integrated solutions Support our customers’ decision with behavioral design approach. Mobility based service model both in and outside of the Branch with a lean and digital integrated processes. A reward based sales model to both increase the depth of our customers relationship and increase sales efficiency.
Client / ManufacturerDesign
Akbank T.A.Ş
Istanbul, TRAkbank T.A.Ş
Istanbul, TRService Design and Process Development Team, Staff Channel Design TeamDate of Launch
2024
Target Regions
Europe
Target Groups
Consumers / Users