Service Design for Millennials: Mr Jigs Hotel

3*** hotel concept

A hotelier asked for the design of a unique and outstanding service concept for Millennials. Usually, 3-star hotels opt for a middle-of-the-road service strategy: less high-end than 4-star hotels and slightly better than 2-star hotels. This traditional strategy doesn't appeal to Millennials, who are in search of new service concepts to fulfill their ever-changing needs, wishes, and desires when traveling. In a comprehensive service design project with all stakeholders involved, Mr. Jigs was born: a service concept based on no bullshit (downsizing of services when possible) and unexpected luxury (extraordinary services when desired).