One Lenovo Experience
Omnichannel Customer Experience
The One Lenovo Experience is a transformation project to radically improve the overall customer experience. We shaped a whole new service ecosystem to elevate the brand and product quality perception, acting across four different areas: Retail strategy, Digital Communication, Product and Services and Marketing automation. The One Lenovo Experience is based on a distinctive end-to-end experience, with strong physical and digital design elements. To support a unique and recognizable brand, the user needs are strongly bonded to the brand values to evolve the technological storytelling.
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users, Trade / Industry