One Lenovo Experience
Omnichannel Customer ExperienceLenovo Emea
The One Lenovo Experience is a transformation project to radically improve the overall customer experience. We shaped a whole new service ecosystem to elevate the brand and product quality perception, acting across four different areas: Retail strategy, Digital Communication, Product and Services and Marketing automation. The One Lenovo Experience is based on a distinctive end-to-end experience, with strong physical and digital design elements. To support a unique and recognizable brand, the user needs are strongly bonded to the brand values to evolve the technological storytelling.